Written By: Gregg Paul

The ARCA Midwest Tour presented by SCAG Power Equipment and Lester Buildings will continue their long standing relationship with Hyperco and their promotion of Hypercoil Springs. Hyperco is another company with a long standing relationship with the now ARCA Midwest Tour.
Kelly Falls of Hyperco spoke about that relationship and why they are continuing to make the most of it.

“We have known and worked with Steve and the ASA folks for years,” said Falls. “The quality of the program they put together is impressive and represents the type of racing that Hyperco wants to actively support. Based on our relationship with Steve and the ASA it was an easy decision to support the ARCA Midwest Tour. We are confident the series will carry on the ASA Midwest tradition and have strong fields with extremely well prepared cars and talented drivers young and old.”

Those well prepared cars and talented drivers will benefit from the contingency sponsorships that Hyperco plans to instill for the upcoming season.

“We plan to finalize our program this week,” said Falls. “It will be similar to our ASA Midwest programs of the past, with support to the series and contingency awards to teams that participate in the program and meet the requirements for decals and Hypercoil springs on their cars.”

For the drivers who do utilize the Hypercoil springs, they will be rewarded with a superior product that is tested to be where the engineers want them to be.

“Hyperco puts a significant amount of effort into ensuring our Hypercoil springs meet the requirements of teams competing in the ARCA Midwest Tour,” explained Falls. “We work closely with chassis builders, shocks absorber manufacturers, chassis tuners and race teams to ensure the Hyperco product line continues to meet the demands for spring rate, linearity, travel and consistency. Hyperco has expanded its coil over product line serveral times in the last few years to ensure all requirements are met for desired spring rates and free length. We have also introduced the Ultra High Travel (UHT) line of Hypercoils designed specifically for the demands of professional pavement – oval track racing! We encourage teams to visit the Hyperco website to learn more about the complete Hyperco product line.”

ARCA Midwest Tour Vice President Steve Einhaus has enjoyed working with Kelly Falls and Hyperco.

“Kelly has been a dream to work with since day one,” stated Einhaus. “He always has such a positive outlook on the business and anytime I have gone to him with questions or needs, he answers me immediately. I feel good about that and I know that having them as a part of our series is a good thing for our competitors and their success.”